The company borrowed a two-hectare farm in Tomisato, Chiba Prefecture, from the Tomisato Agricultural Cooperative Association in July 2008 and established Seven Farm Tomisato, an agricultural production corporation, in August. Vegetables produced on the farm will be sold at six Ito-Yokado stores in the prefecture from November.
Direct farm management makes it possible to determine farm conditions and cultivation records, and to closely share information with producers. The company also expects that the system will halt the increasing fallow soil areas in the prefecture and will ultimately contribute to the improvement of food self-sufficiency in Japan.
source: Japan for Sustainability