Danone invests in firm selling bottled water from ocean floor

Water comes from a deep ocean current off the coast of Hawaii and is desalinated using reverse osmosisEvian and Volvic owner Danone has put money into a Hawaiian bottled water from the bottom of the Pacific Ocean, showing the depths multinationals will now go to in the quest for more revenue. The investment in Kona Deep, for an undisclosed sum, is the fifth in a year for Danone Manifesto Ventures, a fund the French food giant set up last year to invest in entrepreneurial companies, which are eating away at the dominance of big brands. Continue reading...