Tesco faces legal threat over marketing its food with' fake farm' names

Charity accuses UK supermarkets of misleading customers with fake farm branding and claims Tesco is damaging the reputation of a real farm with the same nameMajor UK supermarkets including Tesco, Aldi, Asda and Lidl are being urged to stop using controversial "fake farm" branding on own-brand meat products, with a food charity claiming they are misleading shoppers.The Feedback charity is backing the owner of a genuine farm called Woodside Farm - a name Tesco has also used on its value pork range since 2016 - and is threatening legal proceedings if the retail giant does not drop the name Woodside Farms. Continue reading...