Angus Taylor hates the 'loyalty tax' on energy. But favouring marginal seats is the same thing | Richard Denniss

Aquisition is an expensive business whether your target is new customers or swing votersThe irony of the Coalition raging against the electricity retailers for taking their best customers for granted cannot be lost on Liberal voters. At the same time our latest minister for energy, Angus Taylor, is berating the electricity retailers for slugging their loyal customers with higher prices than their new customers, his party is spending billions on railway lines in far north Queensland while the once rusted-on Liberal voters of Wentworth spend an hour getting into Sydney in peak-hour each morning.Chasing One Nation voters, like chasing new electricity customers, is not cheap. According to the electricity retailers' own annual reports, the cost of "new customer acquisition" is about $101 per person each year. In plain English that means that your electricity retailer is so keen to find some new customers to gouge that they will spend hundreds on advertising, door-to-door salespeople and discounting to "acquire" each one. Continue reading...