CupCycling(TM) by James Cropper is the world's first recycling process dedicated to upcycling take-away cups. We save them from landfill and incineration and turn them into beautiful papers. CupCycling(TM) is all about collaboration. Working with supply chain partners and brands who care about the environment, we're set to drastically reduce the 2.5 billion take-away cups estimated to be thrown away in the UK each year. Let's work together towards a world that's less wasteful, more beautiful.