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The quest for bike-friendly children's books in a world where cars rule

16.03.2018
Příroda
From cute cars to smiley emergency vehicles, kids' culture is awash with rosy images of driving, so a new Mr Men book about cycling is a welcome read. What are your favourite cycling-friendly children's books?"Give me the child until he is seven and I will show you the man," is a maxim usually attributed to the Jesuits, but it's not only religious institutions that use early years training to hook people for life. There's a mainstream indoctrination that is considered perfectly normal: the promotion of motoring to children. Car companies don't have to pay for this brainwashing; we do it automatically. We sit toddlers on our laps and let them pretend-steer our cars while stationary. We buy babies' bibs festooned with anthropomorphic trucks and nee-nah emergency vehicles. Pixar's Cars movie is so popular because the fetishisation of driving is deeply embedded in our society. Motor vehicles are spoon-fed to children as benign, cuddly, and desirable. Passing your driving test remains the preeminent rite of passage into adulthood. Continue reading...
Zdroj: The Guardian

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