Our plastic pollution crisis is too big for recycling to fix | Annie Leonard

Recycling alone will never stem the flow of plastics into our ocean. We must address the problem at the sourceEvery minute, every single day, the equivalent of a truckload of plastic enters our oceans. In the name of profit and convenience, corporations are literally choking our planet with a substance that does not just "go away" when we toss it into a bin. Since the 1950s, some 8.3bn tons of plastic have been produced worldwide, and to date, only 9% of that has been recycled. Our oceans bear the brunt of our plastics epidemic - up to 12.7m tons of plastic end up in them every year. Just over a decade ago, I launched the Story of Stuff to help shine a light on the ways we produce, use and dispose of the stuff in our lives. The Story of Stuff is inextricably linked to the story of plastics - the packaging that goes along with those endless purchases. We buy a soda, sip it for a few minutes, and toss its permanent packaging "away". We eat potato chips, finish them, then throw their permanent packaging "away". We buy produce, take it out of the unnecessary plastic wrap, then throw its permanent packaging "away". Continue reading...