Laugh if you want, but the 'McPlant' burger is a step to a greener world | Adrienne Matei

McDonald's sells 75 burgers every second. Its embrace of plant-based meat alternatives could make a real differenceWhen McDonald's announced its plan to launch a plant-based burger earlier this month, Twitter users were quick to mock the product's unimaginative name: the ... McPlant.But no matter what you think of the fast food chain's marketing department, the McPlant actually represents a meaningful milestone for plant-based protein products. This is a real step toward a greener world. While other chains, such as Burger King and Dunkin' Donuts, have already launched plant-based meat items, the impact of the planet's most popular fast food chain - which sells a dizzying 75 burgers every second - could be decisive in allowing plant-based meat alternatives to catch on in the mainstream. Continue reading...