'An emblem of Scotland': how Irn-Bru stole the show at Cop26

Scottish fizzy drink already had deal shutting out rivals, but praise from Sturgeon and AOC was golden marketing momentAs Cop26 draws to a close, the climate summit's big-name sponsors have been left scratching their heads as to how the plucky Scottish fizzy drink Irn-Bru managed to steal the limelight in the marketing ambush of the year.The status of the bright orange drink as the summit's surprise curiosity made global headlines earlier this week when the US congresswoman Alexandria Ocasio-Cortez posted an Instagram video of herself praising the beverage after having her first taste. Continue reading...