There's only one way to fight the climate greenlash: appeal to the naysayers' self-interest | Martha Gill

If green policy is going to survive the backlash, it needs a new pitch - cleaner air, cheaper bills and healthier citiesFor a decade, green activists in Britain have been congratulating themselves on their luck. Unlike in many countries in Europe, where motorists, farmers and rightwing groups have been driving anti-climate action, the UK has long enjoyed a comfortable political consensus on the subject. But conditions for a greenlash are assembling.Most Britons still say they support climate efforts, but the price of decarbonising may at last be about to hit our wallets. Meanwhile, the Conservative party has come a long way since it sported a little green oak tree as its logo. Last month, Kemi Badenoch declared a full culture war against net zero, which she said couldn't be achieved "without a serious drop in our living standards or by bankrupting us". Continue reading...