Activate climate's 'silent majority' to supercharge action, experts say

Making concerned people aware their views are far from alone could unlock the change so urgently needed'Spiral of silence': climate action is very popular, so why don't people realise it?The Guardian is joining forces with dozens of newsrooms around the world to launch the 89 Percent Project?and highlight the fact that the vast majority of the world's population wants climate action. Read moreA huge 89% majority of the world's people want stronger action to fight the climate crisis but feel they are trapped in a self-fulfilling "spiral of silence" because they mistakenly believe they are in a minority, research suggests.Making people aware that their pro-climate view is, in fact, by far the majority could unlock a social tipping point and push leaders into the climate action so urgently needed, experts say. Continue reading...