'Boiling frog' effect makes people oblivious to threat of climate crisis, shows study

Research showing people respond to binary date could drive more effective ways of communicating gravity of crisisSurveys show that the increasing number of extreme climate events, including floods, wildfires and hurricanes, has not raised awareness of the threats posed by climate change. Instead, people change their idea of what they see as normal. This so-called "boiling frog effect" makes gradual change difficult to spot.Researchers at Carnegie Mellon University in Pennsylvania wondered if climate change could be made more obvious by presenting it in binary terms. Local newspaper archives describing ice skating on Lake Carnegie when it froze in winter inspired a simple experiment. Continue reading...