Fashion brands grapple with greenwashing: 'It's not a human right to say something is sustainable'
While business imperatives for making sustainability claims are clear, being able to prove them has become a stumbling block for the industryGet our weekend culture and lifestyle emailIn Singapore at the start of the month, the Sustainable Apparel Coalition - a non-profit alliance that makes up over half the global apparel and footwear industry - convened for their annual meeting. There was one big question on attendees' minds: how would the coalition respond to claims of greenwashing?In June, the use of a tool the coalition had spent a decade building in order to measure the industry's environmental impacts was paused after the Norwegian Consumer Authority issued a warning that it could not be used to support sustainability claims. By then some major players - including Adidas and Kering - had already opted out of using the tool, called the Higg MSI, with Kering citing concerns about the accuracy of the data.Sign up for our rundown of must-reads, pop culture and tips for the weekend, every Saturday morning Continue reading...
Celý článek: https://www.theguardian.com/fashion/2022/nov/19/fashion-brands-grapple-with-greenwashing-its-not-a-human-right-to-say-something-is-sustainable
Zdroj: The Guardian
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