'Vegetarianism is still seen as a bit odd': so why is Argentina's appetite for beef on the wane?

Argentinians are among the biggest consumers of beef in the world. But soaring inflation and a growing plant-based eating movement are changing diets in the home of the asadoThe billboard in Buenos Aires shows a piglet standing forlornly by a butcher's fridge. "Dónde están mis amigos?" - "where are my friends?" - it reads. Such adverts have sprung up around Argentina's capital as part of a concerted campaign by the animal rights groups Animal Save Movement and Voicot, an Argentinian organisation, to promote vegan diets.But in Argentina, eating meat - and in particular a steak - prepared on the asado, or barbecue, is a cherished national tradition. The typical Argentinian restaurant is a parilla - a steakhouse that can serve a bewildering variety of grilled meat, with some menus offering beef 30 different ways. Continue reading...