Ultra-fast fashion is taking over - and using every trick in the book to get us addicted | Zainab Mahmood

Fashion retail sites such as Shein constantly add new styles at incredibly cheap prices, normalising overconsumptionHigh street brands such as H&M and Zara have been accelerating the pace of fast fashion for years, but the 4,414 new styles H&M added to its US website this year isn't even the worst of it - enter ultra-fast fashion.The Chinese fashion retail website Shein was recently valued at $100bn and has added almost 315,000 styles to its website this year alone. At the time of writing, Shein UK has 4,029 items in the under ?5 section, with several crop tops and miniskirts priced at an alarming ?1.99.Zainab Mahmood is a journalist and social media content creator Continue reading...