What is collagen and why is it so popular in the beauty industry?

The protein gives our bodies elasticity and resilience, and there's always a market for products promising to turn back the clockGlobal craze for collagen linked to Brazilian deforestationCollagen is the most abundant protein in the human body. It makes up 60% of our cartilage and accounts for 70 to 80% of the dry weight of skin, also featuring in other connective tissues such as tendons, muscles and bones.It gives our bodies elasticity and resilience, but its production slows down as we age, leading to more aches and pains and making us look older and more wrinkly. Factors such as sun exposure and smoking, along with chronic stress, lack of sleep or exercise, can speed its decline. Continue reading...