Fashion greenwashing glossary: what do 'circular', 'sustainable' and 'zero waste' really mean?

Vague, technical-sounding terms are often used in fashion to make clothing sound environmentally conscious. Here, experts decode the meaning behind themGet our weekend culture and lifestyle emailIt's hardly news that greenwashing is rife in the fashion industry. Recently, the Australian Competition and Consumer Commission and the European Union vowed to crack down on businesses using environmentally friendly marketing messages to mislead consumers.The problem is the misapplication of vague, technical-sounding terms to products in an industry with little regulatory oversight. In the first instalment of our greenwashing glossary, we ask experts to decode some of the most common terms you'll find in fashion. If there are other greenwashing terms you are curious about, please let us know in the comments below.Sign up for our rundown of must-reads, pop culture and tips for the weekend, every Saturday morning Continue reading...