I was a champion of fake meat: but I'm not surprised people are losing their taste for it | Aine Carlin

Sales are falling due to nutritional and environmental concerns - but also because it just doesn't taste that goodFaux meat is failing. Once championed as a way to fight the climate emergency, protein alternatives are now struggling, with plant-based pioneers Beyond Meat reporting net revenue losses of nearly 31% in the second quarter of this year.I could say I'm surprised, but the truth is I'm only amazed that our collective love affair with fake meat lasted as long as it did. I was once a fan, but standing in front of a towering wall of hyper-processed meat alternatives in my local supermarket last year, I couldn't help but think: are vegan burgers that bleed really the answer to our meat consumption woes?Aine Carlin is a vegan food writer and blogger Continue reading...