Phrases such as 'green economy' turn voters off, it seems - and Labour has already reframed its languageRoger Harrabin is a former BBC climate correspondentAs Cop28 approaches, the Swiss solar aviator and environmentalist Bertrand Piccard says he will be given a platform at the conference to argue that we need to rethink the words we use to discuss climate change. He says many climate terms can numb people with fear instead of inspiring them into action, and proposes new language that will reframe our situation as an opportunity, rather than a crisis.Take the key phrase "green economy": Piccard says this motivates environmentalists but repels those who discern an assault on their lifestyle or a rise in their bills. Why not, he says, rechristen it the "clean economy", because no one likes "dirty". Likewise "clean energy" instead of "green energy". He has come up with an entire list of terms in common use that he believes need a rebrand.Roger Harrabin is a fellow at St Catharine's College, Cambridge and a former BBC correspondent Continue reading...
Does the way we talk about the climate crisis numb people with fear, rather than energising them? | Roger Harrabin
27. listopadu 2023 11:30
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Celý článek: https://www.theguardian.com/commentisfree/2023/nov/27/talk-about-climate-crisis-voters-labour
Zdroj: The Guardian