UK public washing their clothes too often, says major laundry brand

Ecover, backed by activist model Lily Cole, calls for fewer washes to reduce microplastics and other sources of water pollutionA company that sells cleaning products is giving customers some surprising advice: wash your clothes less.Ecover is calling for a change in our laundry habits after research found people felt under societal pressure to wash their clothes more frequently, and were unaware that this could damage the environment. Continue reading...