Welcome to the MrBeastification of British politics: the latest trick up Nigel Farage's sleeve | Kirsty Major

The Reform UK leader's energy bill giveaway certainly grabs our attention - but it's a distraction from the real winners and losersYou can already imagine the video.A man stands in the middle of a suburban English street holding a wad of cash in his hands. Grinning at the camera he says: "I'm about to pay this entire street's energy bills." Cut to gliding drone footage of the neighbourhood. The man knocks on a front door and a bewildered looking woman answers in a fleecy dressing gown. "Congratulations, Carol. You've saved more than ?1,000 this year!" High-energy electronic music swells to a climax as she gives him a hug. Then, a shot of the next neighbour receiving his prize, and another, and another, as a tally at the bottom right of the screen shows the total cash sum rising. Finally, the entire community is out on the street waving their hands with joy. Continue reading...